“Other colleagues really loathed the idea of aligner treatment. “I was an early adopter using aligners and I was frequently in the weeds learning how to do orthodontics with Invisalign aligners well before the optimized attachments and generational improvements that we have enjoyed over the last many years,” he remembers. Prior to that, when the paradigm shift toward aligners was in its infancy, Nicozisis was firmly on board. His experience raising two rounds of venture capital funding to take his master’s thesis idea to actual potential therapeutic application gave him an appreciation of all that is involved in product investment and development. For example, an aligner removal tool he invented in the early 2000s has been commercially sold since 2003. Nicozisis is “definitely” an early adopter of technology, but he’s often gone beyond that and created his own new approaches. “In some cases, you are able to be an early adopter and create a space that didn’t previously exist.” “You have to be able to know what your market is, what they want, and address that,” he says. Invisalign clear aligner therapy and the Align digital workflow with iTero scanners has been a natural extension of what shaped my experience in retail.”Įarly on in his career, Nicozisis established a relationship with Align Technology Inc, the company that produces the Invisalign clear aligner system, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics. “I like to pair what consumers desire with my orthodontic acumen. “My experience growing up and working in my family’s business has shaped how I deliver orthodontic care,” says Nicozisis, owner of Princeton Orthodontics in Princeton, NJ, and West Windsor Orthodontics, West Windsor, NJ, two separate business entities with the same staff. In pondering his own career, he longed for a bit more serenity in an environment where pleasing consumers mirrored the retail experience. Nicozisis, DMD, MS, grew up in the retail business where he watched his family work long hours in service of a successful carpet and flooring venture. Nicozisis, DMD, MS, has sat front row to watch clear aligner and intraoral scanning technology converge and taken the resulting digital workflow to increase patient engagement, new patient starts, and staff efficiency in his practice.īy Greg Thompson | Photography by Tamara Gillon
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